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Supplements

Science-led supplement brands, built to scale worldwide.

We develop supplement brands from formula to shelf, and partner with founders whose products are backed by patented ingredients, clinical research or proven demand. Our platform handles the science, the claims and the markets.

What we look for

The supplements brands we partner with.

Patented or studied ingredients

Exclusive or branded ingredients with published research behind them.

A defensible formula

A dose, delivery format or combination that competitors can't easily copy.

Proven demand

Strong reviews, repeat purchase and subscribers who stay.

Ways to partner

Three ways to build together.

Joint venture

Equity share

We co-own the brand and scale it on our platform, so every market we open builds value for both of us.

Exclusive distribution & licensing

Geographic rights

We take exclusive rights for agreed regions, then make or import, register and sell your products there under your brand.

Acquisition

Full ownership

We acquire brands with strong IP and proven demand, and bring them into our portfolio of in-house brands.

Questions from supplements founders

Do you work with early-stage supplement brands?

Occasionally, when the IP is strong, such as a patent or an exclusive ingredient. Most of our partners already have proven demand.

Will we need to reformulate?

Sometimes. Our review flags any ingredient or dose that a market doesn't allow, and the options: a market-specific formula, a different pack claim, or skipping that market.

Who holds the product license or registration?

Most markets require a local entity. In most cases that's ours, and we're open to other arrangements.

Building a brand with strong IP?

Tell us about your brand, your IP and where you want to grow. We review every application and reply within 3 business days.