Cross-border CPG, without the jargon.

What it really takes to sell consumer products in new countries, and what AI agents can and can't do to help.

October 13, 2026

The duty-free parcel is ending. Here's what it means for CPG brands selling abroad

The US suspended its de minimis exemption in 2025 and the EU replaced its €150 threshold in 2026. For consumer brands, stock held in the market is now the better way to sell internationally.

Read October 10, 2026

What "agentic AI" really does for a consumer brand in 2026

Most marketing "agents" are workflows with a person approving the important steps. Here's what AI agents do well for CPG brands today, where they fail, and how to judge a partner that uses them.

Read October 6, 2026

Answer-engine optimization for CPG brands: what the evidence supports

AI answers from ChatGPT, Perplexity and Google are changing how shoppers discover products. Here's what actually influences whether your brand gets cited, and which AEO promises to ignore.

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