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Team

The people who sign off.

The founders of a CPG venture studio: operators who have scaled consumer brands across borders, built media companies, and engineered e-commerce and payments platforms. AI agents do the volume work; these are the people who make the calls.

Portrait of Jason Argall

Jason Argall

Founder

Jason has two decades of experience in marketing and technology. Having scaled CPG brands internationally the hard way, and built the martech to support them with his development teams, he sees agentic AI giving brands a huge leap forward in their ability to scale with ease.

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Laurie Argall

Founder

Laurie has built multiple media distribution companies, working at the forefront of viral content and the creator economy, with a proven track record that includes a successful exit.

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Rafael Oliveira

CTO

Rafael is a full-stack developer with experience across multiple e-commerce platforms, including Walmart.com.br, and Brazilian fintechs focused on payment processing. An early adopter of AI coding tools and machine learning, he uses them to multiply what his teams deliver.

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Our operating group

Brandgentic is backed by an affiliated operating group that sells its own consumer brands in 45 countries and territories across North America, South America, Europe and Asia. That group built the infrastructure our brands run on, and the same platform powers the brands we build and the brands we partner with.

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